No one is going to wait for you to get by. Be upfront by daring to make a statement or show a vision. Don't fear the unexploited!
Integration is for the lazy ones. Blocking potential by trying to do it all or make it all the same. Neglecting every mediums own set of unique features. Elect the features that suite your cause and unleash their full potential.
An app for sake of having an app, QR-codes, endless amounts of social-network buttons. It's a hollow horse stealing your attention.
Having a great campaign, but a lousy website, still makes a poor experience. Make it all great or shorten that chain.
Asking your customers is like boarding the way-back machine. A mediocre result of has been, been there and seen that. Be the one that surprises.
The digital-age isn't complicated, it's just digital. Nothing has changed, poor design is still poor design. That's 2015, where a lot can be achieved with minimal effort.