Tacx is a leading manufacturer of modern day cycling trainers. Combing hardware with the latest software features like: multiplayer racing, virtual reality rides and extensive training programs.
Gerrit Schreurs asked us to team up, delivering a full product launch event for Tacx’s latest product. The Tacx Neo, a new high-end trainer, pushing the bar on extensive professional training.
We wanted to communicate the essence of the Neo; bringing a true road feel to your trainer. This led us to the idea of using a four screen setup. Where each screen has its own audio. Giving a sensation of standing on a rural mountain road or sitting inside a machine manufacturing the Neo’s circuitboard. All while having the ability to look around and hearing different sounds from different directions.